The company is a Florida-licensed residential and commercial pool contractor with 20 years of experience in the industry. It specializes in custom concrete swimming pool construction, complete pool renovation, and pool resurfacing. It also offers repairs and equipment replacement services as needed (but does not provide maintenance or cleaning services). It is locally operated in the central part of the Florida Keys and is the largest pool builder in the area.
The company has a stable business that has achieved a 17% discretionary profit margin and 27% revenue CAGR from 2018 through 2021. It also has a robust new business pipeline worth over $10M.
Reason For Sale:The owner seeks to reduce his involvement in the business and semi-retire. Pools have gone from a luxury to a requirement and have become a make-or-break deal in the Florida Keys residential market. Currently, fewer than 10% of houses in the Florida Keys have a pool, which indicates the growth potential. The new owner can leverage the company’s strong brand awareness to acquire new customers with minimal marketing and continue to grow. Also, by opening a second location at an estimated cost of ~$200k in the lower Florida Keys area (where the company does not serve), the new owner can double the area served and hence the revenue.
Training & Support:The owner is willing to continue working with the acquirer after the sale, based on negotiated terms. The company has also hired Operations Managers during the past year, which gives it excess capacity to manage the business post-closing without the addition of new personnel.
Competition:Being locally operated in the Florida Keys, the company enjoys a relative competitive advantage over its largest competitor which is located 40 miles away. Smaller competitors do not pose much of a competitive threat, as the company’s large size positions its brand as strong, professional, and stable.